Washington State Lottery

Way back when I was doing production work at Publicis in the West I worked on several Washington State Lottery campaigns. Typically there was a variety of printed marketing pieces, random sizes. I think the first two are both “counter toppers” from a campaign based on the iconic letterpress print work of the Hatch Show Print shop in Nashville.


The two lower pieces are small posters. Art director Rob Rich was trying to create a series of images where random numbers were integratedinto the landscape. Not an easy concept to workwith, but some of his ideas were very clever. For this “9” image we shot the cable on the floor at the office, then I dropped it into this band photoand then added the color, highlights and shadows.




Photoshop composite work for the WASHINGTON STATE LOTTERY “Numbers are out there” poster series Best Of Show-Advertising The Seattle One Show Rob Rich, Art Director Publicis in the West.